In a review of the film's soundtrack, a critic from The Times of India noted that "The album sticks to a formula and plays it safe with not much experimentation". The function was attended by Nandamuri Balakrishna. The audio was scheduled to release on 19 October 2014 but was postponed to 13 November. Abijeet worked out and sported six packs for the film. Abijeet of Life Is Beautiful (2012) fame and Pragya Jaiswal were cast to play the lead roles. To know more about the jury, categories and nominees for Mirchi Music Awards, keep listening to Radio Mirchi 98.The film began production in April of 2014. Our congratulations to the creators of this fantastic work and very soon the best of the best will be felicitated at the grand event on July 26th ” I know that the music fraternity in the telugu film industry is looking forward to this award and the recognition it brings and needless to say the work of the Grand Jury has been a tough one with an amazing body of work showcased. Mirchi Music Awards binds the entire music fraternity by recognising all those who have passion for music, be it writing, composing or singing. Today as we step into the 4th edition of this award in the South, I am proud and happy to be associated with Mirchi Music Awards South 2012 for the 4th year in succession and to have seen it grow in stature year after year. I am happy that after Mirchi's pioneering efforts in this space, more such awards recognising music are coming up.
It is surprising, that a country where music lies in each and every aspect of life and which is a very big part of our films, was not being recognised in the best way. Speaking on the occasion, Chairman of the Jury – Suresh Babu, says “When Mirchi Music Awards began in 2010, it filled in the gap that existed in the Indian Music Industry. I extend my best wishes to all the artists who are contributing immensely to film music and assure them of Radio Mirchi’s support in all their endeavours in the coming years.” From screening to selection to the final awards, each process has been meticulously planned in a structured manner so that no deserving work goes unnoticed.
This award is Radio Mirchi’s way of showing its love and respect to the industry that is an integral part of us. The warm welcome and positive feedback from the film industry, that this award has received in the last three years, has inspired us to make it an even better and bigger event this year. Prashanth Pandey, CEO, Radio Mirchi says, “It gives me immense pride to announce the fourth edition of Mirchi Music Awards South. The entire process of screening, shortlisting and selection of winners is audited by Ernst & Young. Sibi Malayil will be doing the honors for Malayalam industry. Each of the four South Indian languages will have separate Jury panels headed by a Chairman. To make the jury process robust there are two sets of juries – the Screening Jury for screening and short listing of the entries in each category, and then the Grand Jury - with whom rests the task of finalizing the winners for each award. All other category awards are chosen by panel of Jury Members consisting of eminent people from the film industry. Keeping in mind the interest of radio listeners, there will be two special awards – Radio Mirchi Listener’s Choice awards given to “Best song of the year” and “Best album of the year” chosen by listener vote. The year also saw a lot of fresh talent making their debut into the film industry! This year the music artists from South India get a chance to win 14 awards across popular categories. Radio Mirchi, 98.3 FM, proudly presents the fourth edition of the awards that is a stunning reflection of the incredible achievements of the music industry through the year 2012 – The Mirchi Music Awards South 2012! This year the finale of this grand event, which brings together the music fraternity across all the four southern language film industry – the Mirchi Music Awards, will take place in Chennai on July 26th at Chennai Trade Centre – Convention Hall.Ģ012 was a good year for the telugu music industry with around …movie releases with chartbuster music hits. Hyderabad, July 12th, 2012 – the time has come to celebrate excellence and to felicitate music maestros of the South Indian music industry. Only exclusive Music Award to encourage South Indian artists is back for the fourth year !